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Surglogs
Surglos is a healthcare compliance and workflow automation platform helping clinicians stay organized, reduce paperwork, and focus on patient care.
Client:
Surglogs - Medical logs automations - SaaS
Date
July 3, 2024
Category
Digital Advertising
The Context
With ~200 monthly leads, Surglos had an underperforming acquisition funnel, inconsistent CRM tracking, and landing pages that weren’t converting at the level expected for a B2B healthcare SaaS.
Goal
Scale lead generation while maintaining CPA efficiency, improve lead quality, and streamline the path from ad click → CRM → sales.
Challenges
- Compliance-driven messaging required precision and trust.
- CRM received incomplete lead data, limiting optimisation.
- Landing pages lacked clarity and conversion-focused UX.
- Multi-channel coordination across Google + Microsoft demanded tight keyword and intent segmentation.
Solution / Strategy
Paid Search
- Built high-intent campaigns for compliance, workflow automation, and audit readiness.
- Refined keyword clusters per persona (clinic managers, compliance officers).
- Deployed mirrored structures on Microsoft Ads for lower-CPC scaling.
CRO & Web Improvements
- Reworked landing pages for clarity, trust signals, and simplified decision paths.
- A/B tested forms, CTA placements, and value-driven messaging.
Tracking & CRM Automation
- Implemented full GA4 + GTM tracking matrix.
- Synced every lead to the CRM with enriched source data.
- Introduced scoring rules to prioritize higher-intent prospects.
Results (Business Impact)
Surglos gained a predictable, scalable acquisition engine:
- Tripled inbound leads without increasing CPA
- Higher sales efficiency with cleaner, richer lead data
- Faster qualification cycles and better pipeline clarity
- Ready-to-scale system with full-funnel attribution
Bottom line: Surglos now has a stable, efficient growth engine connecting paid media, UX, and CRM into one streamlined revenue pipeline.
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