SpeedFit entered the engagement with:
- strong brand recognition
- proven fitness methodology
- loyal member base
- clear seasonal demand patterns
Their sophistication allowed us to implement fast, high-impact improvements once the funnel was rebuilt.

Solution / Strategy

1. Full-Funnel Paid Media Architecture
Across Google and Meta, we engineered a new acquisition system aligned with purchase intent:

Google Search

• High-intent clusters: “EMS gift card”, “Mother’s Day fitness gift”, “fitness gift ideas”
• Segmented campaigns by studio location
• Purchase-driven keyword organization

Performance Max

• Audience expansion for fitness buyers & gift shoppers
• Asset grouping based on intent & seasonality

Meta Ads

• Emotional gift storytelling
  
• Clear value hooks (“20 minutes. Full-body results.”)
  
• Seasonal urgency + low-impact benefits
  
• Dynamic local variations for each studio

‍2. Creative & Offer Optimization

We produced and tested:

• Gift card-centric graphics
  
• Short-form EMS explainer videos
  
• Fitness transformation visuals
  
• Clear value proposition assets (20-minute sessions, low-impact, science-based)

This increased relevance, improved CTR, and amplified emotional buying triggers.

3. Landing Page Restructure
We redesigned the landing experience with focus on intent and clarity:

• Stronger hero messaging & value framing
  
• Benefit-led gifting narrative
  
• Restructured CTA hierarchy
  
• Social proof integration
  
• Studio availability & proximity sections
  

Outcome:
➡️ 25% improvement in conversion rate

4. Data, Tracking & Attribution Foundation 
We ensured analytics accuracy & profitable scaling:

• GA4 + Meta Conversions API full setup
  
• Event validation for leads, bookings, and gift card purchases
  
• Dashboards for lead quality & cost per studio
  
• Budget reallocation rules based on real-time CPA & revenue contribution

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Results

🚀 Consistent, Scalable Seasonal Revenue Growth
Gift card performance stabilized and scaled across Mother’s Day and Father’s Day, delivering profitable CAC across all studios.

📈 Higher Lead Quality + Predictable Studio-Level Acquisition
Localized campaign structures improved efficiency and reduced wasted spend.

📊 Accurate Tracking → Smarter Budgeting
For the first time, SpeedFit could allocate budget based on real studio-level CPA and revenue impact.

🎁 Gift Cards Became a Reliable Growth Lever
New creative + optimized landing pages transformed seasonal demand into a repeatable, high-return engine.

🏋️ Long-Term Growth Potential Secured
SpeedFit now has a scalable acquisition system that can handle:

• peak seasonal traffic,
• multi-location expansion,
• and high-intent gift card conversions — without losing ROAS or efficiency.

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