1. Full-Funnel Paid Search Framework

We rebuilt NextRetreat’s Google Ads structure around intent clarity:

-High-intent keywords (“corporate retreat planning”, “team offsite organizer”)
-Mid-funnel comparison terms
-Destination-specific queries for Europe & US
-Exclusion layers to reduce unqualified travel-related clicks

This ensured every euro was spent on decision-ready planners.

2. SaaS vs. Lead-Gen Testing

We tested:

• SaaS onboarding flow (try the app)
• Traditional lead generation flow (request your tailored proposal)

Insights:
Lead-gen consistently outperformed SaaS signups for enterprise and mid-market teams, so we scaled that funnel aggressively.

3. CRO & Landing Page Optimization

We collaborated on landing page improvements:

• Clearer value proposition and stronger hero messaging
• Streamlined proposal request form
• More destination imagery and trust elements
• Improved visual hierarchy around CTAs

This delivered a 20% uplift in conversion rate (2.5% → 3%).

4. Data & Tracking Foundation

• Implemented GA4 + GTM event tracking
• Built custom conversions for key steps
• Added destination-based segmentation for market-level insights

This allowed precise budget allocation and funnel optimization.

1. Diverse International Demand
Targeting retreat planners across Europe and the US meant dealing with different search behaviors, languages, and price sensitivities.

2. Dual Funnel Complexity
NextRetreat operates as both:

• a workflow tool (SaaS flow) and
• a full-service retreat planner (lead-gen flow).
  Balancing both funnels required structured testing to understand which offering performed best per market.

3. Seasonal & Volatile Search Trends
Retreat planning spikes during specific months, making budget pacing and conversion predictability more complex.

4. Positioning in a Premium Niche 
The client wasn’t struggling — they were sophisticated. Their challenge was maximizing high-quality demand while keeping acquisition efficient in a competitive, high-ticket category.

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