Project Highlights

📈 €160,000 Revenue in November 2025 — +30% YoY (All Markets Combined)
Despite industry-wide cost pressures and rising ACOS, Kompava delivered strong, sustainable growth.

🇸🇰 Slovakia: +25% YoY in a Challenging Economy
Growth achieved even as VAT and mandatory contributions increased across the population and businesses.

🇨🇿 Czechia & 🇵🇱 Poland: +100% YoY Revenue Growth
A core strategic win — Czechia and Poland became incremental revenue engines, with scalable performance structures and improving product visibility.

🌍 New Market: Slovenia Successfully Launched
Positive early signals and economically efficient traffic quality, despite lack of YoY benchmarks.

📊 Total YoY Incremental Revenue Impact: +€300,000
Growth achieved while maintaining channel profitability and full-funnel alignment.

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Challenges

1. Market-wide Economic Pressure in Slovakia
Economic constraints reduced discretionary income and increased price sensitivity:

• Higher VAT rates
• Raised taxes & social contributions
• Public-finance consolidation affecting households
  Achieving growth required ultra-efficient scaling, not brute-force spend.

2. Rising ACOS in Competitive Categories
Supplements, performance products, and wellness categories saw increased CPCs and ROAS volatility.

3. Balancing Brand Awareness With Direct Sales
Kompava’s positioning requires both:

• credibility-building messaging (purity, innovation, health)
• performance-driven funnels for immediate revenue
  Alignment was essential.

4. Multi-market PPC complexity
Different markets required different strategies:

• CZ: Sklik performance + Heureka dominance
• PL: Price-sensitive, high-competition environment
• SI: Smaller volume, needed controlled testing

5. Technical & Attribution Gaps
To scale effectively, GA4/GTM measurement needed to be made fully reliable across markets.

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Solution / Strategy

1. Rebuilt the Measurement Infrastructure (GA4 + GTM)

• Fixed and standardized conversion events
• Ensured clean purchase tracking across all markets
• Created funnel insights for: add-to-cart → checkout → purchase
• Enabled revenue-based bidding strategies

2. Multi-Market PPC Restructure for Profit & Scalability

Google Ads:

• Built market-specific PMax campaigns with tailored asset groups
• Segmented products by category (performance, health, lifestyle)
• Added negative keyword architectures to control spend leakage
• Stabilized PL & CZ campaigns with value-based bid strategies

Sklik (CZ):

• Used premium placements to overcome Czech brand loyalty to local platforms
• Launched retargeting loops improving assisted conversions

Meta Ads:

• Built top-of-funnel health education campaigns
• MOFU: product benefits, ingredient storytelling
• BOFU: strong retargeting based on category intent
• Improved efficiency with localized creative & message variants

3. CSS Optimization Across SK, CZ, PL, SI

• Unified product feed taxonomy
• Enhanced titles, attributes, GTIN correctness
• Improved placements on Heureka & competitors’ CSS platforms
• Reduced rejection rates and improved CTR

4. Market Expansion Strategy With Controlled Budgets

• Prioritized Czechia and Poland due to market potential
• Used phased rollout to maintain CAC stability
• Localized product messaging based on health trends per country
• Built early traction in Slovenia with low-cost testing campaigns

5. Full-Funnel Alignment (Brand × Performance)

• Awareness campaigns focused on purity, innovation, and wellbeing
• Conversion funnels focused on seasonal needs:
  • immunity support
  • recovery
  • fat burners
  • joint health
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• ROAS and profitability improved through segmented funnel logic

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‍Visual or Social Proof

Gallery or screenshots here

• Market expansion dashboards
• ROAS & revenue trends
• Creative examples
• GA4 event tracking map
• Product feed structure

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Services Provided

• Google Ads (Search, PMax, Display)
• Meta Ads (Full-funnel: TOFU → MOFU → BOFU)
• Sklik (Seznam.cz) for Czech market penetration
• Comparison Shopping Services (Heureka SK/CZ, Ceneje SI, Árukereső PL, etc.)
• GA4 + GTM tracking configuration & tag cleanup
• Feed optimization (product attributes, GTIN, categories, performance grouping)
• Market expansion strategy into CZ, PL, SI
• Product & funnel segmentation across categories
• Creative & message adjustments by market

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Business Impact

🚀 Strong, Multimarket Growth: +30% YoY Total Revenue Kompava achieved €160,000 in November 2025, driven by improved PPC performance and frictionless funnels.

🇨🇿 🇵🇱 International Revenue Doubled (+100% YoY) Czechia and Poland became Kompava’s most important incremental growth engines.

🇸🇰 Slovakia Delivered +25% YoY Despite Economic Pressure Even in a reduced purchasing power environment, Kompava grew through improved targeting and better user journeys.

🌍 Successful Entry Into Slovenia Positive performance indicators with scalable potential.

📊 +€300,000 Year-over-Year Revenue Increase Across all markets combined — driven by strategic expansion, optimization, and strong brand-funnel alignment.

🔧 Future-Proof Measurement & Acquisition Engine GA4/GTM stability enabled Kompava to make accurate decisions and continue scaling based on real product-level profitability.

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