How a European Design Brand Scaled Efficiently Across 4 Core Markets and Successfully Expanded Into 5 New Regions With a High-Return Acquisition System

Before partnering with us, DUBLEZ had a strong product portfolio and solid demand in Central Europe, but faced challenges with:

• maintaining profitability as costs fluctuated,
• stabilizing performance across countries,
• segmenting products effectively for paid channels,
• achieving scalable acquisition in both established and new markets.

With 818,393 € in revenue, 18,316 purchases, and a presence across 10 European markets, the brand needed a more structured, profitable and test-ready system across paid channels.

To scale efficiently, DUBLEZ required:

• predictable full-funnel acquisition
• cross-country segmentation
• accurate multi-market reporting
• performance-driven creative systems
• landing page & funnel optimization
• sustainable CAC for both core and new markets

Project Highlights (Hero Metrics)

📈 +12.4% Revenue Increase YoY
Driven by country-level optimization and improved funnel efficiency.

🎯 18,316 Purchases (+3.8% YoY)
Stable growth across 10 countries with strong performance in 4 core regions.

💶 AOV Increased to 46.60 € (+8.2% YoY)
Better product structure and higher-value segmentation contributed to stronger order value.

💸 Costs Reduced by –23.9% YoY
Efficient media buying, improved structure, and better audience composition.

🔻 PNO Decreased to 23.24% (–7.55% YoY)
More profitable acquisition system across both Meta & Google.

💰 Cost per Purchase Dropped to 14.14 € (–26% YoY)
The strongest indicator of scalable, cross-market efficiency.

**Challenges

Why This Project Was Difficult**

• Different maturity levels across the 10 markets required country-specific strategy.
• Volatile CPCs and CPMs in Central and Western Europe influenced cost predictability.
• Large product catalog needed deep segmentation to improve conversion & ROAS.
• Demand varies heavily by region, requiring tailored funnels.
• Lack of consistent reporting made cross-country decision-making difficult before the engagement.
• New markets testing needed structured risk control to avoid overspending.

The Client Was Not the Problem

DUBLEZ entered the partnership with:

• a strong brand identity
• great product quality
• unique positioning in the wooden décor & gifting segment
• loyal customer base in several regions
• the ability to scale production

They simply needed a structured, data-driven, multi-market acquisition framework to unlock their full potential.

Solution / Strategy

1. Full-Funnel Paid Media System Across Google & Meta

We redesigned the acquisition architecture across all markets:

Google Search

• Segmented campaigns by country & product category
• High-intent keyword clusters for gifting, décor, weddings, personalization
• Prioritization of profitable product groups
• Deeper coverage for the 4 main markets

Performance Max

• Creative asset groups aligned with product categories
• Cross-market audience signals based on purchase data
• Real-time optimization using product feed quality improvements

Meta Ads

• Multi-angle creative system (gifts, home décor, weddings, product benefits)
• Country-specific audiences based on interests & lookalikes
• Dynamic ads for retargeting using segmented product sets
• Creative ASO to increase CTR and reduce CPC

2. Product Segmentation & Portfolio Restructure

We divided the catalog into performance-driven clusters:

• Wedding & celebration items
• Home décor
• Personalized gifts
• Seasonal products
• High-AOV hero products

This improved:

• campaign efficiency,
• relevance of creatives,
• feed performance,
• and final conversion rate.

3. Funnel Optimization & Conversion Rate Science

We executed:

• landing page refinement for key categories
• value-based CTAs
• localized messaging
• tightening of product-to-ad alignment
• testing of price anchoring & social proof

Result:
➡️ Stronger conversion intent across all 4 core markets.

4. Multi-Market Reporting & Data Analysis

We built:

• country-level dashboards
• product performance matrices
• cost allocation rules
• market expansion performance models

Which allowed rapid decision-making and confident investment across 4 core and 5 test markets.

Results (Business Impact)

🚀 Efficient Scaling Across 4 Core Markets
Czechia, Slovakia, Hungary, and Romania drove consistent, predictable growth with reduced acquisition costs.

🌍 Successful Expansion Into 5 Additional Markets
Poland, Germany, Netherlands, France, Italy, and Spain were tested and scaled with controlled CAC and improved learning cycles.

📉 Costs Reduced While Purchases Grew
A rare combination achieved through segmentation, creative optimization, and accurate data.

📊 Accurate, Actionable Reporting
DUBLEZ gained transparency across all markets for the first time, enabling strategic reallocation of budgets.

💎 Product Segmentation Improved Profitability
Higher–AOV categories and gifting-oriented items became reliable revenue drivers.

📈 The Acquisition System Became Scalable, Predictable & Profitable
DUBLEZ now operates with a stable multi-country funnel that supports both current performance and future expansion.

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