About  Samuel Žák

I’m a fan of information technologies and marketing – I enjoy combining data, performance, and creativity into campaigns that deliver real results. I feel at home in the online world and like to experiment with new tools, automation, and strategies that make life easier for clients and their customers.
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Outside of work, I love travelling, discovering new cities and cultures, going to the gym, and living a healthy lifestyle – I believe that balance between mind and body is important in business as well.

Background Experience

Already during my studies I gained experience in marketing positions at Volkswagen Slovakia and Dachser Slovakia, where I first saw how marketing works in large international companies. Later, I worked in Warsaw in a Google partner company – G Partner – as an Account Strategist. I cooperated with agencies and small and medium-sized businesses across the CEE region, which gave me an excellent overview of the online landscape in different countries.
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From there my journey led to PPC marketing in one of the top agencies in the Czech Republic and Slovakia – ui42, where I have been working for two years now. At the same time, together with my colleagues, I am building gasper&co – an agency focused on foreign markets in Western and Central Europe – where I work as a Marketing Manager and Project Manager with deep expertise in PPC marketing. Our goal is to leverage our experience from projects in the CEE and Western Europe and help clients from Western Europe grow in other high-potential markets – especially in countries such as Poland and the Czech Republic.